Prof. Michael J. Scott, working together with Prof. Stephen Melamed of the Department of Industrial Design in the College of Architecture & the Arts and Prof. Albert Page from the Marketing Faculty in the College of Business Administration, is piloting an innovative new course on Integrated Product Development IPD). Taught concurrently as AD420, ME494, and MKTG594, this year-long course focuses on the early stages of the product development process, from identifying market opportunities through initial prototyping. Teams consisting of 6-7 students from industrial design, engineering, and the MBA program work together to identify, research, and develop new product opportunities together with an industrial client sponsor. Eschewing the old sequential model of product development, in which a design idea originates in a business unit, is given visual form by industrial design, and then passed off to engineering, this course teaches current best practices of true integration of all three disciplines from the very earliest stages of product development.

The IPD course is sponsored in 2002-03 by Whirlpool, who has donated $50,000 towards course expenses and who will both define the broad market arena for the course and work closely with the student teams in developing their new product ideas throughout the year.

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